Job Description

Text "2026" to (309) 322-9911 to apply.

Wage Range: $50,048 - $76,656

Your Job

If you're interested in the planning, execution, and day-to-day management of all social marketing, our Social Media Marketing Specialist role may be for you! We invite you to consider joining our Marketing team.

Responsibilities:

• Serve as a subject matter expert and contributor of the marketing team to plan and execute all social media marketing, including SEO, SEM, social media, online, video, reels, and monitor responses and comments on all media used by the Bank.
• Monitor external social media @mentions and/or taggings and vet if it is content that can be repurposed.
• Deliver multichannel campaigns that effectively reach our target audiences. Build these core channels while also researching and recommending additional channels.
• Measure and report performance of all social media marketing campaigns and assess against goals (ROI and KPIs).
• Responsible for implementing and adjusting strategies, tactics, and channels when data indicates adjustment is warranted.
• Identify trends and insights in the social media arenas, recommending the most relevant campaigns for the Bank’s audiences
• Maintain project schedules, works within a budget, and is responsible for communicating work to colleagues to ensure a smooth and efficient workflow.
• Produce creative and engaging video content for various platforms, including websites, social media channels, YouTube, and other digital platforms.
• Edit and enhance raw footage, ensuring high-quality visuals, clear audio, and smooth transitions.

Who You Are

• Bachelor’s degree in Marketing or Marketing Communications or equivalent of education and experience
• 2+ years' experience in planning social media programs that span owned, earned, and paid preferred
• Knowledge of social media legal guidelines
• Knowledge of Digital Marketing best practices and digital production

Who We Are

Heartland Bank is a subsidiary of HBT Financial, Inc., a publicly traded financial holding company headquartered in Bloomington, Illinois. With the roots of the Bank dating back to 1920, Heartland has a long track record of providing personalized service and supporting the banking needs of businesses and families throughout our footprint. With 60+ branches throughout Central and Northeastern Illinois and Eastern Iowa, Heartland continues to grow and is committed to preserving strong ties to our communities, customers, employees, and shareholders.

Heartland Bank’s mission is to “create value for the customer, earn a profit for the Bank, and have fun doing it!” At Heartland, employees have the opportunity to make a difference every day.

Salary Range Disclaimer

The base salary range represents the low and high end of the Heartland Bank salary range for this position. Actual salaries will vary depending on factors including but not limited to experience, and performance. The range listed is just one component of Heartland Bank’s total compensation package for employees.

Equal Opportunities and Accommodations Statement

Heartland Bank is deeply committed to creating a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or any other non-merit based or legally protected grounds.

Physical Requirements

• Regularly: sitting, talking, hearing, feeling/touching, vision - close, peripheral, depth, ability to adjust focus
• Occasionally: standing, walking, climbing and/or balancing, reaching with arms and hands, stooping, kneeling, crouching, and/or crawling, lifting objects up to 30 pounds

Our available Benefits

We offer a competitive benefit package, including vacation and other paid time off.

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